brakes online ordering online ordering
  • Home
  • news & events
  • Brakes Sponsor the Irish Hotel Federation Annual Conference 2014
Back to news

Brakes Sponsor the Irish Hotel Federation Annual Conference 2014

24/02/2014
Brakes are delighted to sponsor the Irish Hotel Federation Conference at the Knightsbrook Hotel, Spa & Golf Resort in Trim from the 23rd - 25th February 2014.

At the Irish Hotel Federation Conference Brakes launched their Hotel Guide a key part of a new initiative from the supplier to support hotel caterers in maximising food sales and market share. The Guide covers everything from menu and recipe
suggestions for day-to-day business, to planning conference and banqueting events, hosting weddings and civil partnerships, sourcing catering supplies and developing customised sales and marketing solutions. Brakes also demonstrated their product range alongside their Irish supply partners Readychef, Robinsons Meats, Manor Farm Poultry and Keenan Seafoods. Through the introduction of new categories Brakes can now offer a full foodservice solution: 

- Ambient
- Frozen
- Chilled
- Non Food
- Fresh Meat,
- Poultry & Fish
- Fresh Bread & Milk
- Produce

In addition to its four fresh supply partners Brakes source from over 140 other suppliers on the island of Ireland. Brakes also work to provide export opportunities for Irish suppliers into the Brake Group, with €80 million of product being exported annually to GB and Europe.

Alongside the introduction of new categories Brakes also demonstrated Brake brand products. For over 30 thirty years the Brake brand has come to be recognised as the standard in food service for quality, consistency and value for money. Customers in Ireland have access to almost 6500 products on a daily basis.